2008 Advertising Specs

Reproduction materials:We accept only Macintosh compatible digital files. For PDF files (preferred) please make sure all fonts are embedded, color is CMYK and resolutions are NOT downsampled. For Quark XPress files, please “collect for output” and make sure to include both the screen and printer fonts with your submissions. Make sure all colors used are CMYK, NOT spot or RGB. There will be a charge for any digital ads which are submitted incorrectly and need to be corrected. Photoshop and Illustrator files should be saved in .TIFF or .EPS format. Photos should be 300 DPI, linescreen of 133 LPI. Logos and line art should be 1200 DPI. We do not accept PageMaker or InDesign ads. All ads must be accompanied by laser proofs.

Layout and production charges:For advertisers without camera-ready material, the Inquirer and Mirror provides professional services for creating ads at $75 per hour, half hour minimum. Color images will be scanned at the following rates: (sizes are final sizes as image appears in advertisement) 3 x 4 inches or less $78, 4 x 5 inches $93, 5 x 7 inches $108, 6 x 9 inches $123, 8 x 10 inches $145. Black and white images will be scanned for $50 each.

Preferred placement:Special positions are guaranteed when available, on a no cancellation basis at a 15% premium. General positioning is at the discretion of the publisher.

General terms:If multi-rate contracts are not fulfilled, the client will be rebilled at a 1x rate. Publisher reserves the right to reject or cancel any advertising for any reason at any time. All rates shown are net rates.

Advertising deadlines are as published. If an ad is scheduled for a given issue and the material is not received by the issue ad deadline, the most recently run ad will be repeated and the customer will be charged.

Advertising Rates

Advertising Sizes

Advertising Specs